There are people who feel that Australian media is not as vibrant as it is supposed to be. In today’s blog post, I will be exploring some ways in which Australian media can be improved, so as to serve the Australian society better in its capacity as the ‘fourth estate’.
To my mind, one of the ways in which we can improve Australian media is by funding it better. Money is the fuel that drives things in today’s world. And for as long as the Australian media is modestly funded, we will continue to get mediocre output from it. The time has come for Australian media to embrace business models that lead to better revenues. On the other hand, media products consumers have to give support here: because this suggestion ultimately means them having to pay more for news and other media products.
Another way in which we can improve Australian media is by investing in better training for the journalists. It is common sense, really: that you can’t expect top notch output from journalists whose training is rudimentary and mediocre.
Yet another way in which we can improve Australian media is by diversifying ownership. As long as the Australian media landscape is dominated by a few entities, we will keep on experiencing mediocrity. But with a diversity in ownership, we are likely to get more competition, leading to better quality output. To see the truthfulness of this assertion, you just need to look at other sectors where there is a lot of competition, to see just how good the output from such industries tends to be. I witnessed this reality recently when, after visiting a Kroger outlet, I was actually invited to take part in the Kroger customer satisfaction survey. I reckoned that it is due to competition in the retail niche that companies like Kroger see the need to follow up with their customers, to get feedback. And it occurred to me that if the retail niche was dominated by just a few companies (the way the media niche is), the players wouldn’t be giving a hoot about our feelings, as the consumers of their services.